Our story

From growing our own apps to building the tools we needed

2020

Started growing apps

We started publishing and growing our own apps, learning app store optimization the hard way — through trial, error, and a lot of ranking data.

May 2025

ASO Ninja is born

We turned that experience into a service, officially launching ASO Ninja to run done-for-you App Store Optimization for other app teams. Along the way we managed and scaled multiple apps at once, learning first-hand what actually moves rankings and installs — then layered in Meta Ads and Apple Search Ads to scale growth beyond organic.

July 2026

AppASO launches

We started building AppASO, putting the same keyword research and metadata tooling we use for our ASO clients into a self-serve SaaS workspace. We've since retired the ASO Ninja brand, but we still take on select clients one-on-one plan.